When we announced in 2018 that were going to develop an international real estate crowdfunding platform on blockchain technology, Max Crowdfund, we received a lot of interest from the crypto world and many people registered an account to obtain free tokens. It turns out that these users were not really interested in investing in the investment opportunities offered on Max Crowdfund and as such this has left us with a “dirty” database. We have now decided to clean out anyone that has not done KYC or even logged in for the last 6 months.
To give you a better idea about our customer base at the moment we have some data, which we will share with you. We currently have over 60,000 registered email addresses, of which over 25,000 have been inactive for more than 6 months. Even after repeated contact from us. In addition, we have around 12,000 users on the platform who have gone through the full KYC procedure but have not yet verified their accounts. We are actively approaching everyone to complete their accounts.
We are going to remove the inactive contacts from our system, so that our database will be cleaner and our statistics more accurate.
Once in a while, it is necessary to take up this kind of task. That’s why we decided to clean our customer base now, so we can go into 2022 with a clean slate!
Written by: Julia van der Kooij